LO2: treatment (P3)

TREAT MENT NEEDS WORK BASED ON LAST FEEDBACK:

-          What needs to be in the video to attract the target audience? –could discuss mode of address, age of actors, star persona, relatable storyline, choice of special effects, link to hobbies and interests of gender/age group, colour scheme to attract a certain gender?

-          Where would you market / advertise it to reach the target audience? Why?

Target Audience

The target audience for The White Room would be men between the ages of 18 and 40 from the ABC1 groups of the NRS social scale. The target audience will already have an interest in thrillers/intense films.
There are several elements that I would include to make sure that the film we make would suit the target audience. Some examples of these would be making sure that our protagonist is a desirable self/ partner for members of the audience who is of their age group. This will mean that it is someone who the target audience would feel that they could relate to. As well as this we will attempt to make the themes of the story suit the issues that face the lives of many university students as that much of our target audience would live this lifestyle and these who do not would understand the issues that students face.  

Audience Profile

Mark is a 28-year-old, lower-middle-class assistant manager at a local hotel. He earns around £32,000 a year so he has an average amount of disposable income, most of which is spent on films as he loves to go to the cinema. He spends around £30 a month on film-related activities, this includes going to the cinema as well as paying for streaming services like Netflix. He owns his own car, only a hatchback but it is relatively new. He also has a fiancé, so is saving a lot of his spare money for a wedding.

When he was younger he used to dream of being a film producer, he received a small camera for his birthday one year and used it regularly to act out scenes from his favourite films like Terminator and Goldeneye. As he grew up he lost interest in working in the film industry however he never lost his love for intense films. This is where The White Room comes in. Mark hasn't been to the cinema as frequently over the past few months as he is saving money for his wedding, so when he decides to go he wants to make sure he see's something he knows he is going to like. He remembers seeing the trailer for The White Room, he remembers the suspense it created and his desire to find out more about the narrative of the film.

Purpose

The main purpose of trailer is to advertise our short film “The White Room”. The purpose of the trailer is also to cause suspense as the genre of the short film is a thriller. This will be to get the target audience want to see the short film as they will be curious to find out how the events of the short film pan out. The main point of the trailer is to make the target audience want to go and see the film without ruining the main events of the film. 

Matt

Brief Synopsis

The narrative that this trailer is aiming to portray is one about a 20 year old male who is kidnapped on the orders of a gang far bigger than them selves who us the poor and venerable to do their dirty work for them, in this case Wayne a 40+ year old war veteran left with nothing has befriended a young and good looking accomplice into his gang, Aaron. As Aaron is a new member to the gang the boss has requested that he proves himself and Chris is there to supply him with the details and make the location is secured.  

In this audio visual trailer we aim to not give to much away to the audience so we don't ruin the climax of the film. 

Chosen genre

We have chosen to work in the genre of thriller/crime/drama, As we have chosen to work in this genre we must consider the appropriate way to structure the trailer and manipulate the mise en scene to give the audience an indication of the style and genre.

The required crew

Actors

We will require actors to fill the following roles:

Antagonist - Chris

2nd Antagonist - Aaron

Protagonist- 

Side kick/partner-

Camera 

We require 2 camera operators for this production

Director

We require a clear sense of direction in this production to make the actors perform at their very best

Required equipment

• Tripod X2
• DSLR X2
• Slider X1
• Portrait lens X2
• Standard lens X1
• microphones X2
• Tie mic X1

Suggested locations

• Holland street
• Cafe creme 
• Sheffield and the surrounding areas

We must consider locations that are easy to locate and fit with the mise en scene and iconography of the narrative.


distribution

In order to fit the target audience it would be very important that the trailer is presented in particular place where they could see I . Firstly it would be obvious for us to begin with online distribution as that this is where the majority for film promotion takes place. We would achieve an effective online marketing campaign by utilising multiple platforms such as Instagram, Facebook and twitter and uploading the trailer to each under a paid promotion. This means that using cookies these devices would be able to reach the exact group of people who we want to see the piece. As well as this it is common for companies to Take part in conversation with the people in the comments of the video In order to create a sense of community between the audience and production company. We would also upload our trailer to Youtube. The internet would be responsible for all of our below the line advertising distribution. 
As well as online advertising we would likely feature our trailer inside student union buildings as that this fits well with our target audience.